Real Estate buyers have changed in the US Market

US / Changes in demographics in American society have opened new possibilities in the real estate sector.

Some lament the empowerment of this sector because it is breaking the traditional schemes of purchase - sale of housing. However, I think there is an opportunity for new investments in the sector.

Escalating called millennials, the generation born between 1980 and 1996, now accounts for 32% of home buyers in the United States. But what sets this group of other buyers? The so-called Generation Y has some consumption patterns that seemed indecipherable until recently, however, these distinctive features are described largely as a result of having experienced an environment of economic depression, a globalized world, and of course interconnection environment social networking services and Internet boom.

First-time buyers are a key pillar of the real estate market, so grab these is imperative to sustain the expansion of the sector.

However, short-term economic difficulties have prevented the liquidity of these buyers, coupled with this, the turn of the millennials to buy house has been relegated, among other things, by high rates of unemployment in the country and their preferences housing; they seek more centrally located and close to work places, home now 27% share and about 50% rented, as many still live with their families.

Even this phenomenon has led to the rehabilitation of urban spaces in the inner city, changing the demand for housing (shared apartments in the majority), rather than on the large private houses complex in the suburbs.

The cities that have seen an explosion of home sales meeting the needs of this sector are San Francisco, Seattle, San Jose, among others, which are characterized by host major service companies and start-up's, the occupation of the millennials par excellence .

Fortuitously, market studies indicate that, although the millennials are not interested in making a home in the short term, if displayed acquiring a house as a life and this should be an area of ​​opportunity to consolidate the industry so that investments are directed to particular segments that will be very profitable in the medium and long term.

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