Real Estate buyers have changed in the US Market

US / Changes in demographics in American society have opened new possibilities in the real estate sector.

Some lament the empowerment of this sector because it is breaking the traditional schemes of purchase - sale of housing. However, I think there is an opportunity for new investments in the sector.

Escalating called millennials, the generation born between 1980 and 1996, now accounts for 32% of home buyers in the United States. But what sets this group of other buyers? The so-called Generation Y has some consumption patterns that seemed indecipherable until recently, however, these distinctive features are described largely as a result of having experienced an environment of economic depression, a globalized world, and of course interconnection environment social networking services and Internet boom.

First-time buyers are a key pillar of the real estate market, so grab these is imperative to sustain the expansion of the sector.

However, short-term economic difficulties have prevented the liquidity of these buyers, coupled with this, the turn of the millennials to buy house has been relegated, among other things, by high rates of unemployment in the country and their preferences housing; they seek more centrally located and close to work places, home now 27% share and about 50% rented, as many still live with their families.

Even this phenomenon has led to the rehabilitation of urban spaces in the inner city, changing the demand for housing (shared apartments in the majority), rather than on the large private houses complex in the suburbs.

The cities that have seen an explosion of home sales meeting the needs of this sector are San Francisco, Seattle, San Jose, among others, which are characterized by host major service companies and start-up's, the occupation of the millennials par excellence .

Fortuitously, market studies indicate that, although the millennials are not interested in making a home in the short term, if displayed acquiring a house as a life and this should be an area of ​​opportunity to consolidate the industry so that investments are directed to particular segments that will be very profitable in the medium and long term.

People are looking to buy properties in Lima, Peru

Housing supply sector C decreased by lack of land

Dying announced? The decrease in the supply of housing for the C sector is the result of the growing demand in this segment and the lack of land to continue building.

According to Ricardo Arbulú, CEO of Goodwill Real Estate Consultants, lack of available land and excessive rise has caused to property developers will no longer be as profitable business.

"Right now, it is very difficult to put together a project for the C segment because there is affordable land with access to basic services, zoning to allow greater eight floors and proximity to public transport height," said Arbulú.

"The current offer is more concentrated in higher segments, while not the most dynamic"
On the other side, the Capeco director explained that the C segment comes mainly Mi vivienda subsidized projects for units ranging from S /. 120,000 to S /. 180,000.

The areas where these departments are currently located Carabayllo, Los Olivos, Closed, Brena, Ate, Santa Clara and Chorrillos.

Despite the problems with construction companies to develop projects in this sector, demand will grow about 5% this year, depending on the growth of the economy.

Housing supply sector decreased by C lack of land
The finishes of the departments of C sector are the same as those of A and B.

"In Peru it is estimated that this year there will be a sale of 40,000 homes, where only 20,000 Lima focus. The current offer is more concentrated in higher segments, while not the most dynamic, "he said.

What values ​​the C sector?

This segment looks for a secure and accessibility to public transportation (or Metropolitan Electric Train) housing because they work in San Isidro and Miraflores.

"They also look for convenience in your investment. That is, the price is reasonable and fit with what they can afford, "said the businessman.

Further improvements

Ricardo Arbulú said that thanks to healthy competition in the property market in the segments B and C, have been standardized common areas for all projects. "For example, now there is no project that does not have a gym, games room, park Inside, among others. "

The finishes of the departments have improved, as laminate flooring and porcelain are used for both the C sector and the A or B, where only changes the footage. For example, the first is 85 meters and the second 200 meters.

Serious shoppers

Customers are more demanding in design and decoration, have greater knowledge of the property market, the sales service and the financial system (on endorsement of insurance policies, compare rates and fees).

Housing supply sector decreased by C lack of land


A situation of the sector

At the other end, during the first quarter of 2015 purchase low numbers of departments in sector A were recorded, according to sales manager of Inmobiliaria La Venturosa, Pilar Cano.

"One of the main reasons was the low access to bank credit. Banks were more jealous when lending to such buyers. And it is that a home as demanded by this segment requires an average monthly income of S /. 15,000, which must avail himself with payslips "revealed Cano.

However, this situation would change in the second half of this year. "We are more optimistic that from August demand and home sales for the segment A will rebound," said the sales manager.

Fuente: Gestión.pe